Turn Consumer Behavior Into Revenue Growth
Datacy decodes billions of clicks, views, searches, purchases, and more to help you uncover the signals that drive your consumers to engage, decide, and buy across every channel.
120+ Terabytes
Privacy-first consumer behavior interactions, growing daily
100+ Million
Consumer journeys decoded to power our decision models
1+ Billion
Intent signals tracked across searches to purchases, & more
WHO WE ARE
Datacy Is A Decision Intelligence Platform for Digital Commerce
Digital commerce has changed, but most insights have not. Today, AI answers, social proof, and platform-native behaviors drive more decisions than traditional advertising ever did. Datacy helps brands keep up by turning real consumer behavior into decision-ready insights, so you can act faster, plan smarter, and stay ahead before competitors even see the shift.
AI Search Optimization
Understand and improve how you show up in AI results
Uncover how consumers search in AI tools like ChatGPT, Perplexity, and beyond. See how your brands, products, or categories appear in AI-generated results, then act on clear insights to win the next wave of digital discovery.
Path to Purchase
Map the complete shopper journey, from first search to final purchase
Map the complete shopper journey from first search to final purchase, and pinpoint which moments, messages, or channels move shoppers from curiosity to conversion.
Channel Insights
Know what actually drives engagement, traffic, and sales
From TikTok to YouTube to Amazon (and more), discover which channels and touch points are driving engagement and sales for your brand and your competitors. Then optimize the content, formats, and claims that engage and convert.
Category Intelligence
Spot the signals shaping your category before they go mainstream
Track category growth drivers and emerging trends across attributes, claims, ingredients and more to stay ahead of whitespace opportunities, and shifting consumer preferences so you can steer product and shelf strategy with what consumers actually want next.
Competitor Insights
Pinpoint how your competitors are showing up and where you can win
Benchmark messaging, content, claims, engagement, and more across all shopper interactions. See which platforms, keywords, topics, and strategies your rivals are leaning into, then find the gaps, blind spots, and missed moments your brand can own to outperform them.
AI Search Optimization
Understand and improve how you show up in AI results
Uncover how consumers search in AI tools like ChatGPT, Perplexity, and beyond. See how your brands, products, or categories appear in AI-generated results, then act on clear insights to win the next wave of digital discovery.
Path to Purchase
Map the complete shopper journey, from first search to final purchase
Map the complete shopper journey from first search to final purchase, and pinpoint which moments, messages, or channels move shoppers from curiosity to conversion.
Channel Insights
Know what actually drives engagement, traffic, and sales
From TikTok to YouTube to Amazon (and more), discover which channels and touch points are driving engagement and sales for your brand and your competitors. Then optimize the content, formats, and claims that engage and convert.
Category Intelligence
Spot the signals shaping your category before they go mainstream
Track category growth drivers and emerging trends across attributes, claims, ingredients and more to stay ahead of whitespace opportunities, and shifting consumer preferences so you can steer product and shelf strategy with what consumers actually want next.
Competitor Insights
Pinpoint how your competitors are showing up and where you can win
Benchmark messaging, content, claims, engagement, and more across all shopper interactions. See which platforms, keywords, topics, and strategies your rivals are leaning into, then find the gaps, blind spots, and missed moments your brand can own to outperform them.
HOW IT WORKS
Turning Clicks & Chatter to Actionable Signals
step 1
Track the Real Journey
We capture every step of the shopper’s path to making a decision - from first Google search and ChatGPT query, to TikTok and YouTube views, and ultimately to the final purchase - connecting all moments that matter into one clear story.
step 2
Capture Real Signals
At each touch-point, we extract the clues that shape consumer decisions - benefits, ingredients, price cues, brands, intent keywords, and more - turning them into structured intent “signals” tied to the category and the shopper.
step 3
Enrich With Market Pulse
We synthesize billions of open-web signals, from social conversations to reviews & more, to validate our proprietary intent models - keeping your insights aligned with emerging needs, competitor moves, and category trends.
step 4
Surface What Wins
We cluster billions of these behavior and market signals, to expose the patterns behind engagement, traffic, and conversion, so you know exactly which messages, channels, and moments win or lose the sale.
step 1
Track the Real Journey
We capture every step of the shopper’s path to making a decision - from first Google search and ChatGPT query, to TikTok and YouTube views, and ultimately to the final purchase - connecting all moments that matter into one clear story.
step 2
Capture Real Signals
At each touch-point, we extract the clues that shape consumer decisions - benefits, ingredients, price cues, brands, intent keywords, and more - turning them into structured intent “signals” tied to the category and the shopper.
step 3
Enrich With Market Pulse
We synthesize billions of open-web signals, from social conversations to reviews & more, to validate our proprietary intent models - keeping your insights aligned with emerging needs, competitor moves, and category trends.
step 4
Surface What Wins
We cluster billions of these behavior and market signals, to expose the patterns behind engagement, traffic, and conversion, so you know exactly which messages, channels, and moments win or lose the sale.
Flexible Layers of Support, Customized to Match Your Needs
With Datacy, insights are delivered in the format that fits your workflow - from quick answers via our AI assistant, to fast-turn business reads, to strategic deep-dives designed to support your biggest decisions - all insights are behavior-first, market-validated, and ready to drive results.
USE CASES
Not Just Another Dashboard. A New Way to See the Market, Your Customers and Your Brand
Power Retail Partnerships
Retail buyers want proof, not pitches. Datacy gives your sales team objective, shopper-backed insights to strengthen Joint Business Plans and retailer conversations. Show what’s driving conversion, how your brand is outperforming (or under-indexing), and what’s next in your category - all with data you can stand behind.
Fuel Campaign and PDP Optimization
Stop waiting for end-of-campaign reporting. With Datacy, you can see how shoppers are engaging in real time across PDPs, platforms, and messaging. Use these insights to refine your media strategy, update PDPs, and adjust targeting mid-flight based on what’s working now, not last quarter.
Spot Trends Before They Peak
Stay ahead of consumer demand by identifying emerging signals early - from rising search terms and content themes to behavioral shifts in category entry. Datacy tracks the earliest signs of change so you can move first on whitespace opportunities, trend-driven launches, and innovation planning.
The Intel you need to build strong retailer relationships, influence shopper behavior, grow your brand and more
Let’s talk. We’ll show you what Datacy can uncover in your category and how fast you can put it to work.